The pandemic caught many companies unprepared and gave them new pressure to increase their efforts to serve customers and employees through digital acceleration. Future fit organizations responded with utmost creativity by pivoting quickly to new business models while supporting existing customers. They optimized and automated processes and reorganized their workforce to adapt to the new context. And they quickly adopted new technologies that helped them become more resilient. But, will all of the urgency brought about by the pandemic just disappear?
Based on past pandemic events, scientists say that, on average, 50% of what changes during a pandemic stays. Pandemics prove that humans and organizations change quickly when put under pressure. Forrester believes that businesses must keep most of the changes made during the pandemic going forward in the digital world.
Why? Because before the pandemic, adapting to change and driving innovation was already a persistent goal for businesses. The pandemic only reinforced the idea that unforeseen change can happen anytime, and organizations need to adapt to continuous and fast change. And that pressure will return and replace the pressure brought about by the pandemic.
Of course, technology has a significant role in helping firms unleash creativity to differentiate themselves as future-fit organizations. AI is a perfect example. AI itself is not creative, at least not yet. But it can definitively help humans be more creative.
In 2014, I anticipated the possible new and creative business capabilities developers could build with AI. As AI has matured, adoption has increased tremendously, and even better AI will be coming soon with the advent of AI 2.0. This will spur the development of even more new creative business applications. In short, AI is becoming the pulsing heart that drives the creativity juices around an adaptive and resilient organization.
Because creativity is a uniquely human capacity, the hypothesis of our new research is that AI will:
The original article by Diego Lo Giudice, vice president and principal analyst at Forrester, is here.
The views and opinions expressed in this article are those of the author and do not necessarily reflect those of DigitalWorkforceTrends. Image credits: iStockphoto/ismagilov, Forrester