The world is changing faster than ever before, including the world of work. As a result, companies are scrambling to stay on top of the latest technology trends. One of these is Web3.
Talent shortages are already a significant issue in the tech industry. With Web3 set to revolutionize the way we work and interact, companies need to focus on three key areas to stay ahead of the game: education, engagement, and experimentation.
This is according to Diana Wu David, a future of work consultant and coach, in a recent piece on Nikkei Asia.
"Not every company will want to pivot to a Web3 platform or start their NFT initiatives. But you cannot afford to miss this transformational shift. Many companies, from banks to real estate, recognize the need to upskill due to clients moving into the space," David said.
Education is key to keeping up with the rapidly changing world of work, and that means making sure staff are kept up-to-date with the latest developments in Web3. David said this could involve setting up an internal lunch and learn session to incorporate Web3 news into company communications.
Engagement is another critical area, and David said that companies often find their people ahead of them in terms of Web3 knowledge. Instead of keeping up with the latest trends, it can be better to focus on enabling employees to work and collaborate in new ways using emerging technologies.
For example, David cites Scott Levy, executive vice president and managing director of NBA Asia, who gathered a cross-functional group of managers across the business to track and discuss expanding Web3 business opportunities.
Finally, David said that experimentation is essential for companies that want to stay ahead of the curve. This might involve trying out new ways of working or unearthing innovative use cases for Web3, and companies should encourage staff to experiment and collaborate to unlock fresh opportunities.
Seasonal launches, for example, could be a good way for retail companies to experiment with NFT capsule collections and test out new ways of engaging with existing and potential customers.
Web3 is changing the world of work, and companies that want to stay ahead of the curve need to focus on three key areas: education, engagement, and experimentation.
"Starting now, as overwhelming as it seems, will allow you to be prepared for disruption in your industry, be it art, education, or finance. Everything is moving at lightspeed, and finding practical ways to create the future and not react to it gives you a competitive edge," she added.
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